Iris McFarlin

photography

With a strong background in ecology and a lifelong love of the creative process, I help scientists communicate their research in engaging, creative and effective ways.

Skillsets

Social Media Management

Strategy, content calendars, analytics

Photography

Research in action, stock and presentation photos, team shots

Content Creation

Social media, website copy, reports, graphics, and more

Data Visualization

Infographics, charts, maps

Science Writing

Public-focused, scientific, long or short format

Audio/Visual

Video production, podcast production

Research Photography

One of the best ways to help people understand the need for and process of scientific research is to show them. I love capturing scientists at work in the field as a way to share their story and the impact of their work.

Video Production

Along with photography, I enjoy producing short videos as a way to promote and showcase scientific research efforts. The video clip here was produced as part of a campaign to increase the footprint of prairie strips across the US.

Data Visualization

Pure data can be difficult to understand. I love finding creative and beautiful ways to visualize data in meaningful and easy to understand ways.

Education

Graduate Certificate – Social Media and Public Relations

University of Nebraska – Lincoln, 2023

Master’s Degree – Applied Ecology

University of Nebraska – Lincoln, 2021

Thesis: Understanding and Contextualizing Foraging Among Recreational Opportunities in the North Central United States

Bachelor’s Degree – Animal Ecology

Iowa State University, 2017